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New from IMPRESAN: Odour Remover & Laundry Fragrance–for freshness that lasts

May 2025
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Scent capsules for long-lasting freshness

The secret behind the IMPRESAN Odour Remover & Laundry Fragrance lies in its special fragrance capsules. These are equipped with a plant-based membrane that encloses the perfume oil. The capsules burst open through movement and heat when worn, gradually releasing a pleasant, cotton-fresh fragrance.

Odour removal for well-being

The development of this product was based on consumers’ increasing awareness of their well-being. Fresh and pleasant-smelling clothing is perceived as a key factor in one’s sense of well-being. Unpleasant odours in clothing can not only reduce self-confidence but also impair social interactions and general well-being. IMPRESAN Odour Remover & Laundry Fragrance offers a solution that completely removes deep-rooted odours while providing long-lasting freshness.

Suitable for all textiles

Fabrics that absorb odours quickly, such as sportswear or delicate textiles, benefit particularly from this new 2-in-1 product. The combination of odour removal and fresh fragrance ensures that clothing not only comes out of the washing machine clean and odour-free but also smells pleasant after wearing.

Freshness that also revitalises your mood

The new IMPRESAN Odour Remover & Laundry Fragrance not only makes your clothes shine but also yourself. In future, you will reach for your freshly washed clothes with a smile on your face—because unpleasant odours are a thing of the past.

The IMPRESAN Odour Remover & Laundry Fragrance is now available in stores and brings a new level of freshness and well-being to your everyday life.

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