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WELCOME TO

Brauns-Heitmann

We specialise in the development, production, and distribution of household and laundry care products, decorative items, as well as food and easter egg dyes. For over a century, we have been synonymous with premium product quality made-in-Germany.

What began as two rather small family-run businesses has grown into a leading market player across multiple categories, something we are particularly proud of. Our success stems from a perfect blend of tradition and innovation, supported by extensive expertise, a sharp focus on the extraordinary, and an unwavering commitment to quality.

Just like our founders, we are built on values of trust, employee appreciation, and sustainable growth—a legacy we have upheld for 150 years.

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Our guidelines

While we operate in various categories, our mission remains the same across all: Every day, we are committed to making life easier and more enjoyable for our customers.

Consistently superior quality

Our commitment to excellence is evident in everything we do, resulting in top-quality products. The advantage of being "Made in Germany" has made our brands highly sought after for over 150 years.

Innovative and inspiring

We are committed to continuous progress. Our strong focus on relevant innovations drives us forward, while ensuring we never lose sight of our core priorities.

Future-orientated together

At Brauns-Heitmann, teamwork is at the heart of our success. In all areas, we collaborate closely and in a coordinated manner, guided by respect and a shared passion.

Responsibly sustainable

Social responsibility is one of our key values, and for us it encompasses:

• Responsible use of energy
• Conservation of resources and the environment
• Fair and responsible behaviour
• Adherence to strict compliance principles

Flexible and adaptable

At Brauns-Heitmann, we respond flexibly to customer requirements and guarantee a high level of delivery reliability. Even during the COVID pandemic, we achieved 99% delivery reliability.

Certified and award-winning

A multitude of certifications and seals of quality confirm our commitment to the highest quality. This also applies to workflows and social responsibility.

Our history

Our long company history, which reflects our essential and traditional values, has a significant influence on our actions. At the same time, we maintain the agility of a medium-sized company: we are characterised by flexibility, act quickly and remain open to innovative approaches.

Our management

Stefan Kremin

Managing Director WPR I CEO

‘For 150 years, our customers have been our top priority. As a committed team of passionate experts, we develop sustainable products that harmonise both a hygiene and environmental protection.’

Frank Batty

Managing Director I CFO

‘Continuous improvement is deeply rooted in our tradition. We consider the well-being of our employees, business partners and end consumers in every decision we make.’

Paul Drewes

Managing Director DECO

‘Recognising trends and market changes early on and offering innovative products is the key to our joint success.’