On top of the trends
The new simplicol dye is based on the Pantone colour of the year 2024 and is the hottest colour of the season! Whether you want to spice up clothes or a DIY project for the home – Peach Splash is the ultimate colour. Pleasant, soft and juicy at the same time, the colour stands for optimism and renewal of nature and gives textiles that certain something extra.
In peach we trust: The colour of optimism
Even at first glance at the soft but vibrant colour, you can feel the energy and freshness that Peach Splash radiates. The colour conveys a subtle freshness that is reminiscent of the first warm rays of spring sunshine. With a hint of rosé and a soft orange tone, Peach Splash is a harmonious blend that is both soothing and revitalising.
Summer becomes Peach
Even before the official launch day, the colour has met with an extremely positive response from simplicol customers. ‘How cool is this colour? I have to get it straight away!’ writes the social media community enthusiastically in the comments under the product teaser.
With the planned launch activities, we are specifically addressing our new, expanded target group. This target group is dynamic, contemporary and trend-conscious – characteristics that are also reflected in our marketing measures for Peach Splash. Through various touchpoints such as out-of-home poster campaigns, sampling campaigns and influencer collaborations, we are maximising the intensity and reach of the launch campaign in order to anchor our brand values in consumers’ minds for the long term.
Now available
The simplicol textile colour Intensive Peach Splash Limited Edition is now available in selected online drugstores and in our online shop.
