Inspired by nature

HEITMANN pure combines the power of nature with thoughtful purity. Each product contains only a few, carefully selected ingredients that are safe, vegan and free from microplastics and phosphates. Wherever possible, we also avoid using unnecessary colourants and fragrances. Our philosophy is: as much as necessary, as little as possible.

The formulations are safe and gentle, yet effective and versatile – whether for household cleaning or laundry. In this case, less is more: we focus on the essentials to achieve maximum effect with minimum effort. Whether it’s liquid pure soda, a vegan stain brush or pure oxygen bleach – every product is carefully formulated, powerful and entirely natural.

Traditional classics – back in fashion today

Our products are based on tried-and-tested household remedies such as pure citric acid or pure active bicarbonate of soda, which have been valued for generations. These classics combine familiarity with modern applications and are currently enjoying a real comeback. They impress with their effectiveness, versatility and their clear, natural composition.

In our development process, we prioritise sustainability and environmental friendliness. Made in Germany, EMAS-certified and manufactured using a high proportion of solar power, our products embody responsibility, quality and a connection to nature. The result is a range that uniquely combines tradition, innovative minimalism and environmentally conscious practices.