HEITMANN pure continues its path of success
Our sustainable brand is growing in popularity and winning over more and more consumers with its uncompromising effectiveness and commitment to responsibility. Following the recognition as “Brand of the Year,” we are now proud to announce another major milestone: HEITMANN pure has been awarded the prestigious title of “Brand of the Century” in the category of all-purpose cleaners.
This special distinction is awarded by the independent initiative German Standards and honors brands that stand as exemplary representatives of their entire product category.
An award with significance
Only brands with exceptional recognition, outstanding quality, strong market presence, and a defining history are honored with the title “Brand of the Century.” HEITMANN pure now joins the ranks of iconic brands such as Tempo, Tesa, and Nivea – as a synonym for the category of all-purpose cleaners.
Naturally clean – the award-winning product range
In the awarded category, HEITMANN pure brings together three proven products based on traditional household remedies:
Pure Aktiv Natron – neutralizes odors, is gentle on surfaces, and highly versatile – ideal for use in the kitchen, bathroom, or on textiles.
Pure Soda – powerfully dissolves grease and dirt; perfect for ovens, cookware, and drains.
Pure Oxygen Bleach – naturally removes limescale, is fully biodegradable, and gentle on materials. Ideal for household appliances and fittings.
All products stand for natural efficacy, environmental compatibility, and modern cleaning – without unnecessary additives.
A promise for today and tomorrow
For over 150 years, Brauns-Heitmann has combined tradition with innovation. HEITMANN pure demonstrates how traditional household remedies can be transformed into modern, sustainable cleaning solutions. Our products enjoy strong trust from retailers and consumers alike – and with good reason.
We are grateful for this recognition – and remain true to our promise: Natural cleaning that works.
