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Designed for recycling

Packaging & Materials

Our Packaging Code

Packaging becomes waste. To ensure waste doesn’t become a problem, we adhere to our packaging code. We design our product packaging based on the principles of avoiding, reducing, reprocessing, and improving. We work with skilled partners to develop solutions that contribute to an efficient circular economy. For example, we are a founding member of the Forum Rezyklat, a coalition of major players like dm, Der Grüne Punkt, Henkel, Unilever, and WWF, all working together to promote recycling and the use of recycled materials.

At Brauns-Heitmann, we’ve already made significant progress in recent years. All our folding boxes are FSC®-certified, with most containing 95 percent recycled paper. Nearly all bottles in our range are over 90 percent recyclable, and more than 50 percent of our bottles and buckets are made from recycled materials. In our HEITMANN pure brand, all bottles are made from at least 97 percent recycled content. Looking ahead, we aim to do even better. We will focus on monomaterials, which are particularly recyclable, and reduce the amount of virgin plastic in our packaging by another 50 percent by 2024. By 2027, all Brauns-Heitmann packaging will be fully reusable, recyclable, or compostable.

Unser Verpackungskodex

Aus Verpackung wird Müll. Damit aus dem Müll kein Problem wird, folgen wir unserem Verpackungskodex. Wir entwickeln die Verpackungen für unsere Produkte nach dem Prinzip vermeiden, reduzieren, wiederaufbereiten und verbessern. Dazu arbeiten wir mit versierten Partnern zusammen und schaffen Lösungen, die zu einer effizienten Kreislaufwirtschaft beitragen. So sind wir zum Beispiel Gründungsmitglied des Forum Rezyklat. In diesem Forum haben sich namhafte Akteure wie dm, Der Grüne Punkt, Henkel, Unilever oder WWF zusammengeschlossen, um gemeinsam das Recycling und den Einsatz von Rezyklat zu fördern.

In den letzten Jahren haben wir bei Brauns-Heitmann bereits viel erreicht. Alle Faltschachteln sind FSC®-zertifiziert. Ein Großteil dieser Schachteln enthält zudem 95 Prozent Altpapier. Nahezu alle Flaschen unseres Sortiments lassen sich zu über 90 Prozent recyceln und über 50 Prozent unserer Flaschen und Eimer sind aus Rezyklat-Material gefertigt. Bei unserer Marke HEITMANN pure bestehen alle Flaschen zu mindestens 97 Prozent aus Rezyklat. Für die Zukunft möchten wir noch besser werden. Wir werden uns auf Monomaterialien fokussieren, denn diese lassen sich besonders gut recyceln. Außerdem werden wir den Anteil von Neukunststoff in unseren Verpackungen bis 2024 um weitere 50 Prozent senken. Bis 2027 sollen zudem alle Verpackungen von Brauns-Heitmann vollständig wiederverwendbar, recycelbar oder kompostierbar sein.

of all folding boxes made from recycled paper
< 0 %
Packaging made from recycled materials
über 0
of all bottles made from recycled materials*
< 0 %

The four steps of design for recycling

  • Avoid

    Wherever possible, we avoid using packaging material. To do this, we optimise dimensions and leave out the superfluous. For example, we have eliminated the handle on our HEITMANN pure Oxi buckets.

  • Reduce

    How ‘thick’ does packaging have to be? We minimise the material and wall thicknesses of our packaging, enabling us to make drastic savings. Extensive tests guarantee the safety and shelf life of the products.

  • Reprocessing

    We use recycled materials such as waste paper and recyclates for our packaging. By using recyclates, we have been able to reduce the proportion of new plastic in our bottles by over 90 per cent.

  • Optimize

    New developments are constantly improving the possibilities for recycling. We use these advances to further develop our packaging, for example in the use of closures made from recycled materials or in the use of

What exactly is recyclate?

Plastic has many excellent qualities: it is lightweight, durable, and long-lasting. However, that longevity becomes a disadvantage when it ends up as waste in the environment. Through an effective circular economy, we can turn this durability into an advantage. Plastic waste can be transformed into recyclate, which can then be made into new products. At Brauns-Heitmann, we use what is known as post-consumer recyclate (PCR). PCR is derived from plastic waste collected from households, industry, and commerce. It has been used, recycled, and repurposed in a new form, helping to protect the environment and contribute to climate protection.

  • Recycled bottles save energy during production and thus reduce CO2 emissions.
  • Less new plastic needs to be produced.
  • The incineration of plastic is reduced.
  • Recycled materials are an important building block for a sustainable circular economy.

Since 2019, we have continuously increased the proportion of recycled material in the plastic bottles of our brands. Today, for example, all bottles in the HEITMANN pure series are made from at least 97 per cent recycled material. After use, the empty recycled bottles can be disposed of in the recycling collection and thus remain part of the circular economy.

Waste separation is teamwork

Waste separation depends on participation. Correctly separated waste is an important part of a functioning circular economy. We at Brauns-Heitmann are committed to this in a number of ways. We ourselves separate the waste in our factory as much as possible and are continuously reducing our waste volume. We ensure that our product packaging is recyclable and provide users with tips for proper disposal. Together with our partners, such as Forum Rezyklat or Mülltrennung-wirkt.de, we are committed to further development and education on the subject of recycling.

Read more here.