Inspired by nature

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The HEITMANN pure brand stands for sustainable and effective home remedies. Inspired by nature, the products contain only a few carefully selected ingredients—as little as possible, as much as necessary.

All HEITMANN pure household products are easy to use and versatile—for hygienic cleaning, natural descaling, and environmentally friendly washing.

We also prioritise sustainability in our packaging. All bottles are made from at least 92 per cent recycled plastic, and our boxes are made from 95 per cent recycled paper.

Minimalist
active ingredients in every formula
< 0
Sustainable
of all packaging made from recycled material
> 0 %
Cruelty-free
vegan
%
INSPIRED BY NATURE

The right home remedy for every area

Nature has the best ideas. That’s why we’ve taken inspiration from nature for the home remedies in the HEITMANN pure product range. Each product contains just a few carefully selected ingredients and is easy to use and versatile.

We carefully select high-quality ingredients with a clear focus on vegan ingredients derived from renewable raw materials. It goes without saying that our ingredients are free from microplastics and phosphates. Completely natural and environmentally friendly—inspired by nature.

Sustainable development backed by over 150 years of experience

At HEITMANN, development, production, and the environment go hand in hand, which is why we were able to obtain EMAS certification and manufacture exclusively in Germany, making a valuable contribution to sustainability. A large proportion of our electricity is generated through photovoltaic systems.

We lead the European market with our minimalist innovations—typically featuring only one or two ingredients, because our philosophy is “naturally minimalist”. Whether it’s pure soda, all-purpose cleaner powder, a stain brush, or our new refill sets, experience the new generation—Made in Germany!

  • Oxi Color
  • Oxi Power White
  • Pure Soda
  • Multi-Surface Limescale Cleaner
  • Multi-Surface Grease Cleaner
  • Pure Active Soda
  • Pure Oxygen Bleach
  • Powerful Vinegar-Orange Cleaner
  • Pure Vinegar Descaler
  • Stain Brush
  • Stain Remover Spray
  • Gloss and Cleaning Powder
  • All-Purpose Cleaner Powder
  • Pure Citric Acid
  • Pure Citric Acid Powder
  • Pure Soda Ash

HEITMANN pure on Instagram

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News

July 28, 2025

HEITMANN pure enjoys a haul of awards: our favourite sustainable brand is now also a ‘Brand of the Century’

November 4, 2024

Pure power in a refill set

For further information and commercial requests about HEITMANN pure, please contact us.

 
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